Exhibitions & Events

How to manage online product content across all markets and all channels to deliver superior eCommerce results

“As the sources of product content — editorial, vendor-supplied, syndicated, and user-generated — have grown, eBusinesses are increasingly seeking tools to improve workflow, efficiency, and their ability to leverage product content across channels and user experiences”
“Trends 2010: eCommerce Platform and Technology”, Forrester Research, Inc., March, 2010

Current product information and responsiveness to market trends is key to success online. Yet retailers and distributors with complex catalogs face the challenge of maintaining consistent, up-to-date product information across their markets and channels. Many of these companies struggle to follow a structured process when consolidating product information from backend systems to build their online store and marketing catalogs. Product Information Management provides the ability to manage all product data, including detailed technical specifications, product images, marketing copy, localized translation, data sheets and all other structured and unstructured data that is relevant and required to support both business to consumer (B2C) and business to business (B2B) eCommerce environments.

Join Greg Wong, CEO, Heiler Software Corporation, Dave Magnoni, Director of Product Marketing, from ATG and Brian Walker, Principal Analyst, Forrester Research, Inc. , to learn how you can leverage your product data both internally and externally across your eCommerce environment.

Webinar Takeaways Include:

• Understanding the challenges and solutions for managing fast moving, complex product information
• How workflow can be enforced during the product preparation phase
• How to remove inefficiencies in your ecommerce product catalog creation process
• Ability to leverage the concept of the Long Tail Strategy
• Ability to implement a Multi-Channel ecommerce environment with consistent product information
• How to merchandize a large complex product catalog and deliver a personalized experience based on profile, segment or role
• How to make it easy for online buyers to easily find what they need with guided navigation, natural language search and automated recommendations
• How to architect a solution to efficiently deliver both B2C and B2B sites from a single software system

Watch for free here

Supplier Relationship Management (SRM) encloses the strategical planning and central control of your suppliers. The purpose of a SRM system is more efficiency and cost reduction in the procurement processes.

How effective is your supplier relationship management (SRM)? Are you planning an SRM project?

Do the groundwork now to ensure optimal procurement processes.
It will save you time, money, and resources in the long run!

more