New client: the French retailer Otelo

Conflans/Stuttgart, 15th June 2010 ---- Heiler Software announces Otelo as a new international client. The French tool supplier will be using Heiler's Enterprise Product Information Management (PIM) as the central product and master data platform for its e-business and multichannel sales.

Otelo is introducing a centralized hub for managing the product data for its range of more than 100,000 tools from 1,000 different suppliers. This extends from the inclusion of supplier catalogs through to different distribution and marketing channels. Data maintenance in French, Polish and German will also be carried out using the new system.

With the new PIM Suite, Otelo will service its Intershop online store via a standard interface. The search engine in the online store will also be controlled by the PIM, and customer search results will be optimized.
As a multichannel retailer, Otelo serves different markets and provides individual electronic catalogs for its major clients. "We decided on Heiler because we were looking for a provider with international experience and we wanted standard software for all sales channels", explains CEO Yvon Charles.

Heiler Software's Enterprise PIM Suite allows Otelo to manage and distribute all images and product videos by means of its integrated Media Asset Management. A single source will now also be used for catalog production. Priint Comet, an application for compiling creative catalogs from Werk II, uses the current product data from the Heiler Product Manager.